Edward Blom's profile can seem to be a little atypical for Melodifestivalen, as he is first and foremost a food specialist. Here is his interview!
How would you define yourself in one word?
Sorry, I am really not a one word person…
How would you describe your state of mind when you're on stage?
One part euphoria, one part anxiety!
How would you quickly tell the story of your life?
I grew up in Ekerö just outside Stockholm and had a happy life with my parents and sister. I studied for ten years, in Stockholm and Uppsala as well as in Trier and Freiburg in Germany – mostly Literature. When I started working at the Center for Business History as an assistant, I went back to university for a degree as an archivist, and then I worked as an archivist for fifteen years – mainly with the archives of companies working with trade, food, and drinks. I started to give lectures about for example brewery history on the side – and one day a TV team found me deep down in the archives. They thought I was good in front of the camera, and all of a sudden I had the chance to do a TV-series. One thing led to another, and eventually I quit my daytime job to work in my own company together with my wife. I had never thought I would become an artist, though.
How does one make you angry?
I don’t want to tell, I don’t want people to make me angry!
How does one make you happy?
Friends can do it by treating me to a traditional Swedish restaurant, a smörgåsbord.
How would you define your taste in music?
Odd, old-fashioned, complex.
If there was just 1 artist you could listen to for the rest of your life, who would it be?
How would you describe Livet på en pinne, your song for the contest?
It’s sentimental in the text and cheerful in the refrain!
How did you make the decision of entering Melodifestivalen this year?
It wasn’t really a decision. The producer – Thomas G:son – called me and asked me if I would be interested. I really didn’t think the song would be selected, so I accepted without really thinking. But it’s really an offer I couldn’t refuse.
How would you make us want to come to Sweden?
I would promote Sweden’s medieval cities, the beautiful nature, and of course the fantastic smörgåsbord tradition
How are you going to win Eurovision 2018?
Only through a miracle.
Edward and Gunilla, thank you so much for this interview! He will be singing in the fourth spot in Karlstad this Saturday!
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